About Payflip
Payflip is a Belgian startup that provides a digital “Cafeteria Plan” service to employers and their employees. A cafetaria plan allows employees to choose their extra-legal benefits from a range of benefits, instead of having a fixed package the employer chooses.
Problem & goal
As they are scaling up, Payflip asked us to digitise benefits that they were still handling manually in the back-end. To get an insurance, for instance, users had to fill out a Google Form.
Payflip wanted to create a solution in their app so their employees would be unburdened from the manual toil, and their users would have a more cohesive experience.
Result: Before & After
Before
A Google Form in the browser.
After
An integrated flow in the Payflip app will make for an improved user experience.
Services used
User research
UX Design