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We design software for humans.

We put humans at the center of software creation. That's how we know what to create and you don't have to spend money building software nobody will use.

We provide profound user research, effective product management, and fine product design.


Software design for humans.

Onboarding users

Do you give enough attention to your onboarding process? Onboarding users provides a key opportunity to turn potential users in active ones. That’s why Hannes, our captain, decided to share some best practices with you. Learn in this video when to implement an onboarding process, which features to implement, and how to create a better onboarding experience.


From idea to product

Are you an early stage start-up with an idea for a digital product? We design your idea into an investment-worthy product.

“When you are targeting very demanding users, they deserve the best product! That's why we relied on Smooth Sailing to create a stellar user experience.”

Xavier Pansaers – CEO Govrn

What we we did for Govrn

Clean-up, scale up

You grew exponentially and you want to scale, but the fast growth caught you with surprise and left you with messy software and inefficiencies? We are here to optimise your product, processes and your team.

“In a short amount of time, the team of Smooth Sailing optimised years of legacy decisions and brought solid conclusions and new ideas to the table after extensive user research.”

Michelle Dassen – Product Lead Flexmail

Our work for Flexmail

Don't take our word for it though

Hi, I'm Hannes

If you’re drowning in requests from clients, complex prioritisation exercises and interface patterns, let us know. We’ll come and save your soul!

(The ☀️ was in my eyes for the picture. Sorry for that.)

Talk to me