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We design software for humans.

We put humans at the center of software creation. That's how we know what to create and you don't have to spend money on building software that will ever use.

We provide you with profound user research, clear product management, and the finest product design.


From idea to product

You are (almost) a start-up and have a great idea for a digital product? We turn your idea into an investment-worthy product.

“When you are targeting highly demanding users, they deserve the best! That's why we choose Smoothsailing to create a great user experience.”

Xavier Pansaers – CEO Govrn

Like we did for Govrn

Clean-up, scale up

You took off at lightning speed and want to grow bigger and better, but the fast track left you with some messiness? We are here to clean up your product, processes and team.

“In a short time, they struggled through years of legacy decisions, brought new ideas and solid conclusions after extensive research.”

Michelle Dassen – Product Lead Flexmail

Kind of our work for Flexmail

Don't take our word for it, though

Hi, I'm Hannes

If you’re bobbing around in client requests, prioritisation and interface patterns, let us know. We’ll come and save your soul!

The ☀️ was in my eyes for the picture. Sorry for that.

Talk to me