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01 / Service


To build a good solution, you need to fully understand the problem. To understand the problem, you need to understand the people who are experiencing it. Before we jump into your project, we want to understand your context, the market you operate in and most importantly, your (potential) users.

We help you know your audience

  • 01 / Research service

    User and stakeholder interviews

    We talk to your teams, your (potential) customers and users to understand the big picture, their motivations, challenges and behaviours.

  • 02 / Research service

    Data analysis

    We go through your product analytics or other data to check how users interact with your product, what customer segments you have and (re)define the persona.

  • 03 / Research service

    Feedback analysis

    We read and analyse your customer support feedback tickets to find bugs, insights and feature requests.

  • 04 / Research service

    Market and competitor analysis

    We study competitors and meaningful trends in the market you're operating in to find opportunities.

Our approach to Research

  • 01 / Step

    Set research goals

    It is easy to drown in information and stray away from what’s really important, and that’s why we set research goals. What do we want to learn? What assumptions do we want to invalidate? Sticking to goals reduces bias and generates more valuable user insights.

  • 02 / Step

    Define research plan

    We translate research goals into an actionable plan of action. This way we can ask the right questions, use suitable methods (whether qualitative or quantitative) and plan how we are going to gather the data.

  • 03 / Step

    Conduct research

    We begin our research with little information and lots of uncertainty, and bit by bit we unravel the mysteries. By the end of this phase, we have a clear view of how to tackle your challenge.

  • 04 / Step

    Extract insights

    After the research phase, we go back to the raw notes, recordings or data and distil all patterns, insights and learnings and capture it in a structured format. We go back to the research goals and answer the high-level questions. Additionally, we add all other valuable learnings.

  • 05 / Step

    Document and share learnings

    We document every step mentioned above, add recommended actions to take, and share it with you and your team.


Let’s hop on a call

I'm Hannes, by the way.

Getting to know each other is a good way to start. During our call,
we will discuss your goals, how we can help and when we’ll open the