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Should links always open in the same tab? Should they open in a new tab? What about files? Let's take a look at browsers' defaults and when it might or might not be ok to override them.
What does it take to build a successful SaaS and to maintain one? Let’s first look at the differences between SaaS software vs. traditional software.
By Serena Yang
This isn’t just a superficial makeover. We’re committed to aligning our projects with our values and making a real impact. And we’re inviting you—our clients, partners, and friends—to join us in this mission.
By Hannes D’Hulster
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By Dieter Peirs
A typical product design process aims to ensure your product meets the needs of your users. But does it account for all users and situations? If inclusivity is important to you, incorporating accessibility into your design process is essential. In fact, adding accessibility offers additional benefits.
Investing in your product team is crucial for the growth of your SaaS start-up. While sales may bring in immediate revenue, a strong product team is essential for understanding customer needs, onboarding users smoothly, and continuously improving your product.
By Hannes D’Hulster
Discover all about our 6th Women in Product dinner—an event uniting women in tech for in-depth discussions over meals. With a focus on female founders, this gathering highlighted challenges in product innovation, early-stage pitfalls, evolving design frameworks, and the power of community collaboration. Beyond business, we hope these dinners foster personal connections, serving as catalysts for change within the tech industry.
Blog post
By Serena Yang
This summer, we launched the project to interview 100 impact-driven, climate-conscious startups and investors across Europe. Wondering why we are doing this and what we'll discover? Check it out!
How do handle ethics in user research? This article goes over the main ethical issues that can arise and offers solutions and best practices to help you on way to conducting ethical research
By Alexia Ingber
Critical questioning is the foundation of good research. And good research will lower the risk of your product failing, save you time & money, and just be the perfect bridge between your unique ideas and actual user needs.
By Alexia Ingber
Blog post
At Smooth Sailing, we enjoy qualitative, yet informal networking. That’s why we love to organise ‘Women in Product’ dinners; small scale dinners where we welcome about 15’ish women that work in the Product scene. In the time span of a few courses, we share our experiences, future career ambitions, laughs and we broaden our network. Last Thursday we hosted the second edition, together with Amplitude.
Design systems are a common topic if you work in product design. Creating such a system is often sold as the fix to all of your product’s design, scaling and consistency issues. But is it really the best solution for your product?
By Dieter Peirs
Crafting digital products is an interdisciplinary process, which makes aligning visions and communicating between separate disciplines quite challenging. Feature passports help lower those barriers.
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By Hannes D’Hulster
As good designers, we all know that everything starts with understanding our users. But sometimes we are already having discussions with clients, drawing things and checking out competitors.
I want you to imagine a large massive oak table that has been passed on to you by your grandparents. It is robust and serves its purpose well: supporting food and enabling social contact.
By Hannes D’Hulster
Whether you are selling toys to new parents online through a webshop or providing your employees with a platform to manage customers’ financial data, your digital solution will sabotage your company if it is not user-friendly.
Blog post
Voice is popping up everywhere. It’s integrated in our phones, tablets, speakers, headphones and even our cars. Our designer Inti explains on how to get started with Voice Interface. It is the ideal step to start even without technical knowledge.
Our user researcher Alex explains in his article why his mother, without any design or development knowledge, is the ideal user interface judge
It has been 5 years already since I went my own way, head-first into design research. I was a bit scared, naturally, but I was also really eager to be my own boss.
By Hannes D’Hulster
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By Hannes D’Hulster
The value of software design is greater than having good looking interfaces and frictionless flows. Good design creates an impact on the long-term behaviour of people and therefore it impacts the world we live in.
Even with good intentions, it is not easy to get the right user insights. Qualitative research is the basis of a solid digital product that people can relate to. This is why I wrote a blog post or two (in Dutch) about how important it is to involve users in your design research.
By Hannes D’Hulster
Have you ever worked on a project where something looks off and it’s easy to adjust, but your designer says no? If the designer would just make this simple change, but still no!
By Hannes D’Hulster