Product management

We set you up as a smoothly run product organisation

The challenge with creating high-quality digital products, besides great research or sweet designs, is making sure the products get shipped and users use them.

To successfully execute an idea, three main forces should be balanced equally: Business viability, Technology feasibility, and User needs. A product manager's job is to ensure those elements are all taken into account, and the right decisions are made at the right time. A successful Product Manager will be able to deliver a smoothly working prototype or product that users actually want while making sure all stakeholders' needs are met.

Three steps

Establishing a vision
If you want everybody within your team to collaborate and work together, it's essential to have a shared product vision. However, creating a one-pager takes time and effort. You'll want to research your users, understand their needs, explore the competitive landscape and formulate your unique value proposition, vision and mission. Heavy duty, but totally worth it.
Installing processes
Once everybody in the team knows the direction you're heading into, it is a true art to stay on course. Based on the maturity of your team and the existing context in your organisation, we build processes, collect, instil and facilitate:
- Documentation (pages that are actually read)
- Meetings (effective ones)
- A roadmap (that is feasible and flexible)
- User feedback (quantitative and qualitative)
- Crazy product ideas (Admit it.. you have them)
Just, Smooth Sailing
Even with correct processes, a clear vision and an experienced team, creating a digital product can still be challenging. Conflicts will arise, new board members (with strong opinions) will onboard, and technologies will change. Product management is a continuous effort towards a smoother way of working without an end in sight. However, reflection and open communication will go a long way and teach meaningful insights.

Deliverables

Product vision one-pager

A document that is easily understandable by your team, your users, your investors and the rest of the world, explaining what problem your product solves, how it solves it, and why that solution is better than the competition.

Value-based roadmap

By defining user problems instead of features, we ensure that we deliver measurable outcomes and added value, whether it's sales, acquisition or user engagement. Prioritising which problems to solve and solutions to build on the roadmap is a joint decision between product and engineering.

Feature passports

It's imperative to deliver documentation of features and functionality, and documentation that everyone understands! Our feature passports contain why something got built and why certain decisions were made, how we will measure success and what the next steps might look like. Feature passports will come in handy for everyone in your organisation, from sales to engineering, from product to customer success folks.