Our UX is getting in the way
Getting someone to try your product is easy. Turning them into a loyal, happy user? That’s the hard part. If your product is confusing, people get frustrated. And with so many other options out there, they won’t stick around to figure it out. Bad UX doesn’t just hurt the experience. It stalls growth, adds support overhead, and chips away at customer trust.
What’s going wrong
Your product feels harder than it should.
Users are running into friction while trying to do everyday tasks. They’re missing key features, getting lost in the interface, or relying on support for things they should be able to do themselves.
How we fix it
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01
We talk to your users.
We don’t just ask what’s broken, we uncover why it feels that way. Through user research and testing, we learn what users are trying to achieve, what’s standing in their way, and how the product fits into their lives.
What that might look like:
- Hearing from a job seeker that “I’m not just looking for a paycheck, I want to grow,” then spotting that your onboarding flow doesn’t reflect that motivation at all.
- Learning someone abandoned the application process because “I hated school, so when I saw the personality test, I closed the tab.”
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02
We simplify the user journey.
We map out the steps, cut what’s not needed, and make the path clearer, faster, and easier to follow.
That could mean:
- Reorganizing menus and navigation to surface key features where people expect them, so nothing important stays hidden.
- Decluttering overloaded screens, focusing on what matters most so users can get their work done without distractions.
- Designing the flow so users reach their goals quickly and confidently, without confusion or unnecessary stops.
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03
Create simple improvements, test with users, and improve together.
We build simple prototypes of the interface, test them with real users, and work with your team to bring the improvements to life.
That can look like:
- Running quick tests on two layout versions to see which one users complete faster.
- Tracking feature adoption after simplifying the UI.
- Spotting where users hesitate during testing, and smoothing those rough spots out.
Just 5 users testing for 15 minutes can be the difference between a frustrating experience and one people love.
What you get
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A cleaner, simpler experience your users actually enjoy
Users can find what they need without frustration, reducing support tickets and boosting retention. -
A visual map of the user journey
See exactly where users get stuck or drop off, helping your team focus efforts where it matters most. -
Ready-to-go design examples your team can run with
Tested and practical improvements that your engineers can implement quickly, speeding up your product’s evolution.

Let’s hop on a call
I'm Hannes, by the way.
Getting to know each other is a good way to start. During our call, we will discuss your goals, how we can help and when we’ll open the champaign.