Impact us today
Helping Impact Us Today grow with the right product focus
The Impact Us Today team wanted to help more families make their homes energy efficient.
But there was a problem. While homeowners were signing up, contractors weren’t responding fast because of the manual work involved. The team found themselves constantly chasing updates, making calls, sending reminders, and juggling everything manually.
This manual effort made scaling unrealistic and put a lot of pressure on the team. They needed a solution that would make the platform work more efficiently for everyone involved.
How we helped
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We talked to homeowners to understand how they think
Two clear groups emerged: some were early in the journey and overwhelmed with choices. Others knew exactly what they wanted, down to the brand of insulation. We needed a flow that worked for both. -
We redesigned the flow to guide users without blocking them
Homeowners could fill in what they knew, skip what they didn’t, and still move forward. Meanwhile, the system could already check behind the scenes whether the homeowner qualified for certain renovation types. -
We rebuilt the matching process for speed and trust
Once homeowners entered their details, they were matched with an available, trusted contractor in their region, no Googling, no chasing. The contractor reached out directly to schedule a visit. We added clarity with a status dashboard
By making it easy for contractors to update statuses, homeowners could see exactly where they were in the process, and got updates by email at each key step.-
We worked closely with engineering to build and refine
In collaboration with madewithlove, we supported implementation, then ran post-launch user testing to validate what worked, and quickly fix what didn’t.
What changed (and why it matters)
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A platform that actually works, plus two new apps
Impact Us Today now has a smooth-running platform and launched two apps inside the KBC banking app, helping families quickly find the right renovation partner nearby. -
More contractors, less effort, better results
The new system connects four times as many contractors without extra work, and for some renovation types, the number of interested homeowners who follow through tripled. -
Focused effort that pays off
We helped Impact Us Today figure out where to put their time and money. The result? A more scalable product that sets them up well for growth, something they really value.