Users are interested, but they’re not sticking around
People are signing up because they’re interested. But too many drop off before they get real value from your product. That gap between interest and regular use means there’s friction somewhere: confusion, overwhelm, or missing guidance. Fixing it is crucial to growing your user base and turning curiosity into loyalty.
What’s going wrong
Users aren’t reaching value fast enough.
Users are hitting dead ends, missing the features that matter, or getting overwhelmed by too much too soon. The result? Good intentions, low usage, and a growing gap between interest and adoption.
How we fix it
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01
Map the current journey and identify the friction
We dig into how users move through your product today. Through real-user testing, analytics, and internal workshops, we spot what’s working, and what’s not.
Here’s what that looks like in practice:
- Running moderated sessions where users narrate their experience while completing key tasks
- Analyzing analytics data to identify common drop-off points and unexpected navigation paths
- Facilitating internal workshops to frame the problems, and using user testing to uncover the real motivations
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02
Refine the flow with user-tested prototypes
We design lighter, clearer paths through your product, ones that show value early and guide people forward confidently.
This could include:
- Designing smaller onboarding steps to help users build confidence
- Creating entry points that guide users into high-value features
- Testing new flows with real users to see which ones lead to action and engageme
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03
Make it real and build momentum
We document all improvements clearly and collaborate with your engineers to bring the new experience to life.
We also:
- Create feature passports to give engineers the full context: user problem, rationale, design logic, and success criteria
- Deliver annotated designs and clear user flows, ready for handoff and discussion
- Support your team through implementation and rollout, and help define adoption metrics to track what’s working
What you get
- A clear, detailed user journey map
See exactly where users hesitate or drop off. - User-tested design improvements that drive action
This could be new onboarding steps or simplified navigation. - Practical documentation for your team
Flowcharts, annotated wireframes, and clear handoff materials that speed up engineering work and ensure smooth rollout.
Ahoy!
Let’s hop on a call
I'm Hannes, by the way.
Getting to know each other is a good way to start. During our call, we will discuss your goals, how we can help and when we’ll open the champaign.