Every new feature is making the product feel messier
Every feature you add should make life easier for your users, not harder. But without a clear strategy, even the best ideas can get lost or cause frustration. Before you pile on more features, you need to know how they fit together, so every new addition feels useful, not overwhelming.
What’s going wrong
You’re building features faster than you’re integrating them.
You’re adding features reactively, without stepping back to see how they fit into the bigger picture. That’s when things start to feel messy, and users start to feel lost.
How we fix it
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01
We connect every feature to the user journey
We create a detailed map of your product’s full user experience. Using analytics and product data, we see how existing features support user goals, and where planned features could fit in naturally
What that looks like:
- Defining user personas based on interviews and team insights, so we know exactly who we’re designing for
- Mapping the full user journey, highlighting key moments like onboarding, daily tasks, or collaboration points
- Slotting new feature ideas into this journey where they add real value. Ensuring features enhance, not overwhelm.
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02
We uncover pain points and opportunities through workshops
We speak with your team to surface assumptions, goals, and known friction points. Then we talk to users to understand how they actually experience the product, and where the gaps really are.
That might include:
- Hearing users describe how they juggle multiple tools to complete one workflow
- Discovering confusion caused by overlapping or contradictory features
- Uncovering feature requests and frustrations that don’t yet appear in usage stats
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03
We prioritise, clean up, and redesign the flow
We help you decide what stays, what goes, and where new features add the most value. Then we design a streamlined, coherent flow that makes everything feel like it belongs.
This often includes:
- Merging overlapping features into one cleaner solution
- Designing an updated information architecture that reflects how people actually use the product
- Creating a flow that introduces new features gradually, right when users need them
What you get
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A clear plan for where new features fit into the user journey
So nothing gets pushed on top or buried out of sight -
A simplified product experience that supports growth
Without overwhelming your users or your team -
Interface designs that make new features discoverable and useful
Tested with users, and ready for implementation
Ahoy!
Let’s hop on a call
I'm Hannes, by the way.
Getting to know each other is a good way to start. During our call, we will discuss your goals, how we can help and when we’ll open the champaign.