Judith Straetemans

Product Manager

Judith comes with extensive experience optimising innovative products and processes from very small health start-ups in San Francisco to scale-ups like Stripe in Dublin.

She thrives on finding messy problems and leveraging data as well as structured, repeatable approaches to solving them.

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Building a great product means for Judith;

Focussing on a true user ánd business problem and being held accountable to that by putting a measurable goals against it
Scraping away all unnecessary complexity to go straight to the essence
Separating hypotheses from facts and data
Good ideas come from all kinds of places; making sure everyone in the team is heard

Other Notable facts about Judith

One thing that is giving me tremendous energy is gaining knowledge and learning new things. I actually have 8 degrees & certificates and only read non-fiction books on things I have 0 knowledge about. Currently reading; “Men that turn 50; how to age graciously”.

When I am not focussing on very rational things like frameworks, analytics, flowcharts... I like to be creative by drawing. I am currently studying design sketching at Sint Lucas Academy in Ghent.

Articles by Judith

6 Learnings from transitioning from a corporation to a small design agency as Product Manager

Judith, our newest team member, left Stripe and joined the Belgian agency life at Smooth Sailing. Quite a change, and one outside of her comfort zone. She wrote down 6 learnings from transitioning from a corporation to a true start-up and design agency.