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Product design

Product management

The trick with creating high quality digital products is not only the research or pixel perfect design skills but keeping that baby alive. During development and after that first release.

In order to do that the three main forces should be balanced: Business (read: sales), Technology and user insights. A product managers job is make sure the right decisions are made in order to keep the product working smooth and all stakeholders happy.

Three steps

  1. Establishing a vision

    If you want everybody within your team to work together in stead of for their own ego, a common product vision is pretty essential. Getting to that onepager takes time to research your users, your competitors and formulate your opinion. Heavy duty, but totally worth it.

    Besides the one on your product is the focus on your team as important. Understanding the qualities and setting responsibilities is key for a fight free product life.

  2. Installing processes

    Once everybody knows where we're heading, it is an art to stay on course. Depending on the maturity of your team and the existing context we install ways for:

    • Documentation (the ones who are read)
    • Meetings (only the effective ones)
    • A roadmap (that is met ánd is flexible)
    • User feedback (quantitative and qualitative)
    • Having crazy product ideas (Admit it, you have them)
  3. Just, Smooth Sailing

    Even with all processes in place, a clear vision and a team that knows their job, is creating a digital product never a walk in the park. Conflicts will arise, new board members (with strong opinions) will onboard and technology will change. Product management is a constant travel towards a smoother way of working, without ever reaching that promised land.

Deliverables

Product vision

A document that is understandable by both your team and the world that explains what problem your product solves and why it is better than the competition.

Value based roadmap

By scheduling the user problem and not the feature, we ensure that we deliver value in sales and user engagement. What features that should be included is a joint decision between product and engineering.

Feature passports

Documentation of your functionality in such a way everyone gets it. It contains the why of a product, how to measure its success and how we see it evolve. Written by the whole team, from sales over engineering to product and the customer success folks.

Hi, I'm Hannes

If you’re bobbing around in client requests, prioritisation and interface patterns, let us know. We’ll come and save your soul!

The ☀️ was in my eyes for the picture. Sorry for that.

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