Product design for digital products

We design your digital products.

We research your clients’ expectations and concerns. We match that with your business and technology context and (re)design your product.

User Experience Design

Based on our research we draw task trees and user flows, and organise all ideas into wireframes. A perfect blueprint to build on.

UI design

We design whatever we’ve drawn out together and make sure it’s rooted in research, deliberation and testing. A clickable mock-up serves as a testing ground for the future.

After we designed or build something, we test with the right target audience if we created the correct solution. This means; whether they understand what its purpose is, how it works and if they flow through it correctly. We want users to be able to use a digital product fully and understand it with little mental effort.

We always design following these 6 principles;

Driven by research

You need to truly understand the problem at hand, before you can solve it. If you do not understand the true issue, you might make the current product worse. We highly value research, learning, tracking results, optimising a product and take it very seriously.

Form follows function

The Bauhaus designers had an excellent vision; if it’s pretty, but it doesn’t work, what good is it to one? Usability, functionality and user experience will always outrank fancy frizzles.

Ethics and design

Designers have an undeniable impact on the end user and thus they should take responsibility building ethical products. If we have an effect on people and planet, we want the outcome to make things better.

Inclusivity for all

Opportunities should be accessible to everyone. This should be the case in the digital world as well. Everyone is different, in- and outside. We strive for inclusive design and incorporate different people throughout the whole process; from kick-off to user testing.

Sharing knowledge

Just because you put a fence around your garden, doesn't mean your flowers will bloom better or faster. Same goes for knowledge. Sharing knowledge and insights gathered, will exponentially increase progress on any project. We keep your whole company up to date about the why, how and what we're designing so that everybody benefits, especially the end users.

Train your successor

If you care about your product, you want it to work at all times even without your presence or interference. We set up detailed documentation, hand over all processes and train your in-house team to keep the product process and quality on par after we deliver.