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Product design

Validation & Usertesting

After we designed or build something, we test with the right target audience if we created the correct solution. This means; whether they understand what its purpose is, how it works and if they flow through it correctly. We want users to be able to use a digital product fully and understand it with little mental effort.

Our validation & usertesting services

User interviews

We talk to your prospects or users to understand who they are, what problems they have and we validate if the concept, idea or design is working for them.

Data analytics & instrumentation

We recommend and document what metrics you should track and instrumentation and product analytics or other data to check how users interact with your product, what customer segments you have and find persona.


We create a (quick) visual solution that users can interact with to validate our assumptions, ideas or designs.

Usability testing

We create scripts and goals testers need to reach, test and document the learnings

How we approach validating a design or idea

  1. Setting goals

    We document what we want to test or learn and what concrete success criteria we’re looking for.

  2. Breaking down the goals in scripts or data

    We translate the goals into a plan of action. We make sure to document exactly what we want to test, track or measure.

  3. Doing the testing / implementing instrumentation

    We contact the testers, schedule a meeting and put our solutions in front of the right people while we observe them. Or we work with development to implement the instrumentation criteria.

  4. Iterating and improving

    We take the learnings, data and feedback and iterate on our solutions until we get it completely right.

  5. Documenting and sharing our learnings

    We document every step we mentioned above and ensure the next team or people to work on the solution know what to build and why.