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Product design

UI design

When the structure is clear, then detailed user interactions can be designed. Based on real-life content and brand guidelines, we create a clickable prototype in design or code that is perfect for showing users the future (and seeing if they like it).

Three steps

  1. Understand the structure

    A UI designer combines the wireframes created by the UX designer and the existing components from the Design systems to a pixel-perfect representation of the user interface. So the first step is to dive deep into the existing wireframes and challenge the feasibility of the concepts.

  2. Create the user interface

    When all the pieces of the puzzle are clear, it is time to piece them together. Following your product branding guidelines, we create the final interface in Figma or Sketch. It shows all features and detailed interaction patterns (sometimes even animation!) so your engineers know exactly what to build upon.

  3. Get interactive

    To get user feedback on an interface, it needs to be as realistic as the final product. In the case of software, that means not only static screens but an interactive prototype. This allows us to validate if the product designed solves the problems of real users before you spend the time and money building it.


Clickable prototype

A visually pleasing and interactive prototype (often in HTML and CSS) that can be used to test with real users to validate your ideas and assumptions. The detailed designs and interactions also show your engineers precisely what to build into the final product.

Components library

An overview of reusable interface elements and accompanying code. This speeds up the work for future feature design and creates consistent interfaces and happy engineers.

  • Profile picture of Dieter Peirs
  • Serena Yang Product Manager
  • Hannes

Hi, I'm Hannes

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